just-drinks.com Topic: Comment - The cocktail: shaking up the spirits market

Marketing spirits as constituents in new or popular cocktails has been a feature of the spirits category for years. And the growing emphasis on attracting younger consumers has meant the cocktail has become even more crucial to spirits marketing strategies. So much so, Patience Gould writes, that even Cognac now sees the cocktail as a key element in its growth plans.

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Published:: 01.24.08 / 4pm

Category:: General, Popularity, Trends

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CoowWoow.com is a website dedicated to cocktails and those that love them.

The Blog started out as a place for me to post some writings about cocktails and specifically my research trying to recreate the Coow Woow, but it’s morphed into more.

Now I’m using it to document and share the reading I’m doing related to cocktail trends and preparation for opening my store The Boston Shaker.

Folks can feel free to e-mail me at info (at) coowwoow [dot] com - (Thanks to Chris for pointing it out)

This site, or The Boston Shaker, does NOT endorse underage drinking. Cocktails are to be appreciated by responsible adults of legal drinking age in their country.

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