ABC News: Premium Vodka: Worth the Big Bucks?

If you’ve been to a bar recently, you know that the once lowly vodka — invented on the cheap in Russia — is now the most popular hard liquor in America, comprising 27 percent of total volume in 2006, easily outselling rum, gin, whiskey, and tequila. “The cocktail is an icon,” says mixologist Dale DeGroff; “and the ‘vodka cocktail’ is the top of the pyramid of that icon.”

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Published:: 05.24.07 / 9am

Category:: Bars, Events, General, History, In the News, Liquor, Popularity, Television

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